Destination Dashboard
The Destination Dashboard is where a destination runs its integration on Firmly’s network day-to-day. It’s a single shared surface across all five solution types — agentic, branded, publisher, ad, and marketplace — keyed on your App ID, not on which solution you build.
Once Firmly provisions your App ID, it invites your team by email; you accept, sign in, and manage everything below. App ID provisioning and merchant scope are still set by Firmly — the dashboard is where you operate, not where you self-issue credentials.
What’s in the dashboard
Dashboard
At-a-glance metrics for your App ID — orders, conversion, and activity across the merchants you reach.
Funnel
Conversion-funnel breakdown — where users move and drop off between discovery, cart, and completed order.
Orders
Order list and per-order detail for transactions placed through your destination. Read-only — fulfillment stays in the merchant’s backend.
Merchants
The merchants your App ID is approved to transact against.
Team
Invite teammates, assign roles, and manage access. Invitations expire after 7 days.
Audit logs
Record of team actions and configuration changes for your destination.
Settings
Destination configuration, including API access details for your App ID.
Role-based access
| Role | Can do |
|---|---|
| Primary Owner | Everything, plus ownership transfer (one Primary Owner per destination) |
| Owner | Everything except ownership transfer |
| Editor | Edit settings and operational data |
| Viewer | Read-only |
What the dashboard does not do
- Issue or rescope App IDs — provisioning and merchant scope are set by Firmly. See Onboarding for the handshake.
- Replace the API — the dashboard is for visibility and team management; your integration still runs against the API.
Related
- Onboarding — how Firmly provisions your App ID and invites your team
- Going Live — what to watch once production traffic flows
- Authentication — how your App ID authenticates API calls