Use Cases
Branded Commerce supports a small set of partner-facing patterns that all share the same underlying shape: ad → partner-branded page → checkout → order. The variations are in what kind of landing page the ad routes to, and what kind of inventory the partner is curating.
These are starting points; adapt or combine them to fit your campaigns.
Common use cases
Single-product deal
Ad → partner-branded PDP → checkout. The simplest path — ad creative promotes one specific product with a promo code, and the buyer lands directly on the PDP for that product.
Curated landing page
Ad → partner-branded occasion page with a product grid → PDP → checkout. For gift guides, seasonal events (“Mother’s Day”, “Back to School”), and themed deal roundups across one or more merchants.
Retail-media placement
Sponsored-product ads placed on retail-media networks routed to partner-branded checkout instead of the network’s native PDP — ad-message continuity preserved, attribution intact.
How use cases relate to ad sources
Every use case can be driven by any traffic source. The use case is about what the landing experience is; the source is about where the click comes from.
| Use case | Best-fit traffic sources |
|---|---|
| Single-product deal | Social ads with a specific CTA, search ads pointing at one product, deal-newsletter links, direct deep-links |
| Curated landing page | Email campaigns, occasion-driven social ads, content/editorial roundups, influencer “shop my picks” |
| Retail-media placement | Walmart Connect, Target Roundel, Amazon Ads, Instacart Ads sponsored product placements |
How to use these pages
Most use case pages follow the same shape (the retail-media page varies, since its focus is where the placement fits rather than a phase-by-phase walkthrough):
- What the pattern is — one-paragraph user story
- What the buyer sees — phase-by-phase walkthrough of the partner-branded experience
- What the partner owns vs. what Firmly handles
- Performance tracking — affiliate attribution and ad conversion signals for this pattern
- Related — adjacent use cases, deeper guides
Each use case — what to read next
| Use case | Closest flow | Integration pattern |
|---|---|---|
| Single-product deal | Buyer purchase flow | Firmly-hosted under partner’s domain |
| Curated landing page | Buyer purchase flow with a landing-page entry phase | Firmly-hosted, multi-merchant possible |
| Retail-media placement | Buyer purchase flow | Firmly-hosted, sponsored-product entry |