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Solutions

Firmly powers commerce across five destination-side surfaces, plus Firmly Connect — the merchant-side control panel. Each solution combines the same core platform — catalog, cart, checkout, orders, wallet — assembled differently to fit the context. Same auth, same APIs; a solution is how you frame the integration, not a separate build.

Not sure which one is you? Jump to Find your fit.

Agentic Commerce Enable AI agents, chatbots, and wallets to complete purchases on behalf of users Publisher Commerce Monetize editorial and content surfaces with embedded commerce Ad Commerce Turn ads into shoppable, checkout-capable experiences Marketplace Search across many merchants in one branded surface; single-merchant checkout Branded Commerce White-labeled checkout on the partner’s own domain — from ad click to order without leaving the partner’s brand Firmly Connect The merchant-side control panel — connect a store once and distribute to every destination on Firmly’s network

​​ Find your fit

Pick whichever you already know — your industry, or where the buyer sees the product. Both land you on the same solution.

​​ By your industry

Industry Primary solution Common use cases Why this fit
Publishers & editorial Publisher Commerce Shoppable Article, Curated Product Roundup In-context buy-now buttons keep the reader on the article surface
Ad networks & shoppable ads Ad Commerce In-Feed Shoppable Ad, Post-Click Purchase Click-ID + ad-platform postback are first-class concerns; payment-method emphasis depends on the ad surface
Marketplaces & multi-brand aggregators Marketplace Branded Marketplace Operator aggregates many merchants into one branded surface; search spans merchants, each checkout is single-merchant
Branded & affiliate networks Branded Commerce Single-product deal, Curated landing page, Retail-media placement White-labeled partner-branded pages with UTM + partner attribution
Wallets, banks & connected devices Agentic Commerce + Agentic Pay Scheduled Buying, Autonomous Agent Purchasing Cardholder-not-present scenarios require Agentic Pay for mandate-based payment
AI assistants & search Agentic Commerce Shopping Copilot, Smart Payment, Smart Gifting Conversational discovery + multi-turn cart review fit the agentic flow naturally
A merchant connecting your store Firmly Connect Catalog scope + destination opt-ins Make your store reachable to every destination on Firmly’s network, with one connection

​​ By where the buyer sees it

The destination surface — where the buyer actually encounters the product — maps to a solution too:

Buyer surface Solution Status today
Publisher sites Publisher Commerce Available
Ads Ad Commerce Emerging
AI surfaces Agentic Commerce Available
Social platforms — Roadmap
Connected TV — Roadmap

See Destination surfaces for what each category supports today and what’s on the roadmap.

​​ When you span more than one

Some products legitimately use several solutions. A few common patterns:

  • A publisher that also runs ad campaigns — Publisher Commerce for the editorial articles + Ad Commerce for the campaign creatives. Same App ID, different integration patterns.
  • A marketplace with branded landing pages — Marketplace for the aggregated multi-merchant storefront + Branded Commerce for the high-conversion deal pages.
  • An AI shopping copilot embedded in a banking app — Agentic Commerce for the conversational discovery + Agentic Pay for the cardholder-not-present payment.

The good news: Firmly’s API surface is universal. Same auth, same cart, same checkout, same order placement. Solutions are how the docs frame the narrative around the same APIs — they don’t require separate integrations.

If your industry isn’t listed exactly, pick the closest one — the use cases are starting points to adapt. Contact Firmly for industry-specific guidance.