Use Cases
These are common patterns destinations build with Ad Commerce. The list is not exhaustive — Firmly’s APIs support more shapes. Use these as starting points; adapt or combine them to fit the build.
Common use cases
In-Feed Shoppable Ad
A single-product ad inside a feed (social, video, content) where purchase completes inside the ad surface — no redirect.
Post-Click Purchase
A banner or video ad routes the viewer to a dedicated landing where the purchase completes. Landing is owned by the advertiser or the ad platform.
Each use case pairs with an Integration Pattern: In-Feed Shoppable Ad uses In-Ad Checkout, and Post-Click Purchase uses Post-Click Landing.
How to read these pages
Every use case page follows the same shape as Agentic Commerce’s Use Cases:
- What the use case is — one-paragraph viewer story
- Recommended setup — a table covering integration pattern, auth, payment, and attribution
- API sequence — the call order, each row linking to the API reference
- Considerations — destination-side logic the ad surface owns
Related
- Why Firmly for Ad Commerce — what’s specific to this solution
- Integration Patterns — where the checkout UI lives
- Single Product Purchase Flow — the full API sequence
- For Destinations — the destination engineer’s side