Single-product Deal

The partner runs an ad promoting one specific product deal — e.g., “Save 20% on the Radiant Tee with code SAVE20”. The buyer taps the ad, lands directly on the product detail page on the partner’s domain, and completes checkout — all without leaving the partner’s surface.

There is no category browsing step. The ad links straight to a PDP.

​​ What the buyer sees

​​ 1. Ad click

A paid ad (social, search, display, retail-media, or QR-code-driven) carrying the deal message and a CTA. The ad links to a URL on the partner’s domain with the product and promo code embedded:

https://deals.partner.example/buy/<product-handle>?promo=SAVE20

The promo code is auto-applied — the buyer does not need to enter it manually.

​​ 2. PDP — full page

A full-page, partner-branded product detail page. Not a slide-out — the entire page is hosted on the partner’s domain.

Header (two-part):

1. Partner header — partner branding (logo, name) plus a “Powered by Firmly” attribution. A back arrow returns to the referring page.
2. Merchant identity — “You are shopping with [Merchant]” with the merchant’s domain.

Product content:

• Product images with thumbnail navigation
• Product name
• Promotional pricing — discounted price prominently, original price with strikethrough, savings callout (“Save $20”), promo reference (“with code SAVE20”)
• Product description (full merchant description)
• Variant selectors — size, color, or other variants with prices per variant
• Quantity selector
• Key benefits — bullet list with checkmarks

Two CTAs at the bottom:

1. BUY NOW FROM [MERCHANT] (primary, solid) — proceeds to checkout
2. VISIT [MERCHANT].COM (secondary, outlined) — redirects to the merchant’s product page on their own site. Affiliate parameters are preserved in the redirect URL — the partner still earns commission.

The promo code from the ad is visible throughout the PDP — in the pricing section and as a banner below the header.

​​ 3. Checkout — full page

After the buyer taps BUY NOW, a full-page partner-branded checkout replaces the PDP.

Header — same two-part structure: partner branding plus “You are checking out with [Merchant]”.

Order summary — collapsible section showing the product name and total price; expanding reveals full product details, promo confirmation, subtotal, shipping, tax, discount, and total due today.

Express checkout — wallet options available alongside standard card entry:

• Click to Pay (Visa/Mastercard) — live
• PayPal — live
• Google Pay — planned

Clicking an express option skips address and payment entry — the wallet returns both a shipping address and payment authorization.

Standard form (when not using an express wallet):

• Email — with a Click to Pay consent notice below the field
• Shipping address — name, address fields, city, ZIP, state, phone
• Shipping method — available options with prices and a Change link
• Payment — card number, MM/YY, CVV. Billing-address-same-as-shipping checkbox defaults to checked
• Order summary at the bottom with the full breakdown

Place order — the buyer taps PLACE ORDER. A legal footer links to the partner’s and merchant’s terms and to Firmly’s privacy policy; the full list of documents surfaced at checkout is under Pre-purchase disclosure below.

Payment failure — if payment fails (e.g., card declined), the error displays inline on the same page:

• Error banner with the failure reason
• Card field highlighted red with inline error text
• TRY AGAIN (primary) — buyer corrects and retries
• VISIT [MERCHANT].COM (secondary) — redirects to the merchant’s site with affiliate parameters preserved

​​ 4. Thank-you page

After order placement, the checkout transitions to a thank-you page under the same partner branding.

• Success indicator — confirmation heading
• Merchant confirmation notice — "[Merchant] will send the order confirmation"
• Savings callout — “You just saved $[amount] with [Partner]! Coupon SAVE20 was applied to your order”
• Order details — merchant name, order number from the merchant, order total, payment method (card type + last 4), email, shipping-to address, shipping method + estimated delivery
• Merchant links — Contact, Returns, Terms — pointing to the merchant’s own pages so the buyer can reach the merchant directly after the order
• Footer — “Powered by Firmly” plus Terms and Privacy links

​​ What the partner owns vs. what Firmly handles

​​ Performance tracking

Affiliate attribution is preserved from ad click through order confirmation. The partner earns commission on every completed purchase, in either BYO or Firmly-managed mode.

Ad conversion signals fire to the originating ad platform after order confirmation — Meta CAPI, Google Ads Enhanced Conversions, TikTok / Pinterest / Snap / Reddit Conversions APIs — using the partner’s pixel IDs and click context stored at entry.

​​ Pre-purchase disclosure

The partner’s T&C + privacy policy plus the merchant’s T&C are both displayed at checkout — see Consent & Disclosure for the broader pattern of what to surface before order placement.

​​ Related

• Curated landing page — the multi-product variant
• Buyer purchase flow — the full sequence diagrammed
• Operations → Operational workflow — per-product setup
• Integration Patterns