Ad Commerce
What this solution enables
Ad Commerce turns advertising surfaces — display ads, video, social posts, and sponsored placements — into a complete purchase experience: the buyer buys the moment they’re interested, without being redirected away.
How Ad Commerce fits within Firmly
The Firmly platform is shared across all solutions — the cart, discovery, payment, tax, shipping, and order-placement APIs are the same. Ad Commerce is the solution-level packaging of those features for a specific kind of integration shape and destination type.
The Ad Commerce section follows the same structure as Agentic Commerce; see Agentic Commerce for the most fully worked example.
What’s documented
Why Firmly for Ad Commerce
Positioning, scope, and what’s specific to Ad Commerce versus the shared platform.
Use Cases
The feature menu — what destinations and merchants can use.
Flows
End-to-end user flows annotated with the canonical API sequence.
Integration Patterns
In-ad checkout or post-click landing — pick the surface that fits.
Operations
Sandbox setup and operational guidance.
Related
- Solutions overview — all Firmly solutions
- Destinations — which destination types use which solution
- How Firmly Works — the underlying platform
- API Reference — every endpoint