Use Cases
These are common patterns publishers build with Publisher Commerce. The list is not exhaustive — Firmly’s APIs support more shapes. Use these as starting points; adapt or combine them to fit your integration.
Common use cases
Shoppable Article
A standard editorial article with one or more Buy Now buttons embedded inline. The reader can purchase the mentioned product without leaving the article.
Curated Product Roundup
A “best of” or gift-guide article featuring 5–15 products. Readers add multiple items to one cart and check out once.
How use cases relate to integration patterns
Each use case typically pairs with one of the Integration Patterns:
| Use case | Best-fit integration pattern |
|---|---|
| Shoppable Article | Embedded Buy Button |
| Curated Product Roundup | Embedded Buy Button or Dedicated Landing |
How to read these pages
Every use case page follows the same shape as Agentic Commerce’s Use Cases:
- What the use case is — one-paragraph reader story
- Recommended setup — integration pattern, attribution, payment options
- API sequence — the call order, each row linking to the API reference
- Considerations — publisher-side logic the article surface owns
Related
- Why Firmly for Publisher Commerce — what’s specific to this solution
- Integration Patterns — where the buy UI lives
- Single Product Purchase Flow — the full API sequence
- For Destinations — the destination engineer’s side