Merchant home
The operational landing page for a live merchant. An at-a-glance read on how the merchant’s store is performing on Firmly’s network — headline KPIs across the top, with deeper breakdowns below.
While onboarding is still in progress, this same surface falls back to the onboarding task menu so the merchant always lands on something actionable.
The live dashboard
Headline KPI cards
| KPI | What it shows |
|---|---|
| Total Revenue | Revenue this month, with month-over-month change |
| Average Order Value | AOV this month, with month-over-month change |
| Active Destinations | Number of platforms the merchant is live on |
The reporting period is the calendar month, and each card compares this month against last month.
Tabs
Below the KPIs:
| Tab | What it shows |
|---|---|
| Overview (default) | Cumulative Revenue line chart (this month vs last month, month-to-date) and a destinations donut |
| Destinations | Per-destination performance breakdown |
| Top Products | Best-selling products in the period |
The dashboard is read-only reporting: the period is fixed to the calendar month (there’s no custom date-range picker or data export today), and the Destinations tab links through to the Destinations surface for per-destination detail. For order-level detail, use the Orders list in the portal.
Related
- Audit logs — event feed
- Portal overview